Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.Social search may not be demonstrably better than algorithm-driven search. In the algorithmic ranking model that search engines used in the past, relevance of a site is determined after analyzing the text and content on the page and link structure of the document. In contrast, search results with social search highlight content that was created or touched by other users who are in the Social Graph of the person conducting a search. It is a personalized search technology with online community filtering to produce highly personalized results. Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms. Depending on the feature-set of a particular search engine, these results may then be saved and added to community search results, further improving the relevance of results for future searches of that keyword. The principle behind social search is that human network oriented results would be more meaningful and relevant for the user, instead of computer algorithms deciding the results for specific queries.

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